An Impact Campaign is an action plan a film team puts in place to ensure that their film spurs change on an issue – where they are deliberate about who needs to see a film, what audiences need to do, and what partnerships, tools, and resources are needed to reach the desired goals of the campaign.

This covers a wide range of activities, from getting your film in front of decision-makers who can influence private and public policy to developing plans with NGO partners so they can use it to mobilize supporters and reach new communities or to developing a curriculum guide to help educators use it in the classroom. These are only a few examples, among many others. 

This work can be short-term — just a few months — or turn into a year-long or multi-year-long campaign. An Impact Campaign’s goals can be dialogue-based or outcome-driven, ambitious or narrowly focused, subtle or backed by metrics, local, national, regional, or even international in scope. In our part of the world, where funding and distribution opportunities are limited, Impact Campaigns can unlock vital resources for films that would otherwise be limited to festivals and foreign distribution.